Amazon Doesn?t Want To Be More Like Apple, It Wants To Be More Like Amazon.com

With the introduction of the $499 8.9-inch Kindle HD with LTE, Amazon now has a device with the same price tag as the new iPad. Of course, the devices are very different when it comes to capacity, connectivity and screen size. But the consumers will have no choice but to compare them. Yet, contrarily to what many have said, Amazon is not trying to be yet another Apple wannabe. The Kindle announcements were not a signal to Apple. In reality, Amazon is trying to find its own way in the hardware business by staying true to its identity. And it is doing it at full speed. Lab126 is Amazon's subsidiary responsible for designing hardware products. There are currently 203 job openings on its website.

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